COWBOY
Cowboy designs fully connected e‑bikes in Belgium, blending minimalist style with smart tech for seamless, app-enabled urban commuting.
Cowboy is a Belgium‑based e‑bike company pioneering stylish, fully connected electric bicycles for city commuters. Founded in 2017, its minimalist design and app‑integrated interface include adaptive auto‑pedal assist, GPS tracking, live diagnostics, and theft protection — redefined for modern mobility.
Company Snapshot
Industry
Micromobility, E-bike hardware & software
Founded
2017
Headquarters
Brussels, Belgium
Employees
51-200
Key Partners
Team
Tanguy Goretti
CTO & co-FOUNDER
Charles Van Haverbeke
Chief sales officer
Richard Ascott
CHIEF MARKETING OFFICER
Adrien Roose
ceo & co-founder
Contact information
Product
Cowboy bikes are sleek, urban e-bikes that combine minimalist design with deeply integrated technology, built for riders seeking a smarter commute. Each bike features a carbon belt drive, internal lighting, a 540 Wh removable battery with a 60–120 km range, and hydraulic disc brakes for low-maintenance performance.
The intuitive Cowboy app includes auto-unlock, turn-by-turn navigation, GPS-based Find My Bike, and live leaderboards. Riders benefit from crash detection and theft alerts via cellular GPS, with emergency notifications and stolen-bike tracking included in the Cowboy Connect package.
Designed in Belgium and assembled in France or Denmark, each model (Classic, Cruiser, Cross, Cross ST) offers adaptive pedal-assist—no gears needed—and sleek integrated lights that automatically engage. Cowboy also supports riders with service at over 200 locations or mobile technicians, a 2-year warranty, and options for leasing or interest-free payments.
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