UbiRider Interview

In this Charging Stack interview, we sit down with Paulo Ferreira dos Santos, founder and CEO of UbiRider — the company behind PICK, the mobility platform redefining public transport in Portugal and beyond.

Forget outdated machines, fragmented apps, and confusing schedules.

PICK brings together trip planning, payments, and real-time transit updates in one seamless experience — designed to serve riders, cities, and operators alike.

In this conversation, we explore:

✅ Why public transport systems feel broken — and how PICK fixes them
✅ What it takes to unify ticketing, data, and service into a single interface
✅ How Ubirider navigates legacy infrastructure and political complexity
✅ Lessons from scaling across borders, cities, and operators
✅ Why building for everyday riders demands ruthless simplicity

UbiRider is designing public transport that actually works. If you care about urban mobility, transit UX, govtech integration, or the future of multimodal transport — this one’s for you.

Topics covered include

• The difference between PICK and Ubirider’s full-stack mobility platform
• Real-time data, ticketing, and integration headaches
• Working with cities and governments without stalling innovation
• Making smart mobility usable for the average commuter
• What’s next for UbiRider as they expand across new markets

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