Mercedes-Benz Vision V Turns the Van into a Mobile Lounge Platform with Embedded Screens, Gaming, and Custom Fragrance
Share your love
Mercedes-Benz has unveiled the Vision V at Auto Shanghai 2025, a concept van that recasts the vehicle cabin as an interactive private lounge. The design frames mobility not around transport, but around programmable space, complete with integrated gaming, 42 audio channels, screen-wrapped walls, and personalized environmental control.
The Vision V is built on the upcoming VAN.EA platform, Mercedes-Benz’s dedicated electric van architecture slated for production use from 2026. This platform enables a flat floor, high-volume cabin, and full electrification of interface elements. The Vision V explores the upper margin of that capability.
The interior centers on two fully reclining seats in white Nappa leather, facing a retractable 65-inch screen that rises through glass slats in the floor. Embedded gaming controllers are stored in glass display cabinets alongside burr wood and aluminum finish panels.
A fold-out chess board and scent-integrated center console extend the sensory environment beyond visual media.A glass divider between cabin and chauffeur shifts from transparent to opaque via voltage-aligned liquid crystals.
Window panels serve as auxiliary screens. Seven projectors extend the visual field beyond the main display, transforming side windows into panoramic media surfaces.
Lighting is adaptive, synced to onboard sound modes including cinema, karaoke, and “relax mode” — which pairs ambient landscapes with synchronized audio and visual elements. Tactile feedback is embedded into the seats. Sound sources include 42 speakers, some of which protrude from walls while others are integrated directly into headrests and seat frames.
The exterior features more than 400 illuminated glass louvres — framing lights, signals, and brake indicators across the vehicle’s rear and perimeter. A digital interface is embedded into the front B-pillar, displaying media or system information visible from outside.
The Vision V concept is not a production preview. It is a design probe into what cabin-led vehicle formats look like when stripped of legacy drivetrain packaging and redefined as programmable interiors.
VAN.EA enables modular rollout. Vision V maps one end of that range — high-margin private mobility for executive or VIP use in North America and China.
The van becomes a space-first software platform, with physical movement a secondary condition.
